Senior B2B Content Strategy Lead

Who We Are

Power Digital is an AI-Native Growth Firm built at the intersection of world-class talent and proprietary technology. We help leading and emerging brands grow by combining deep vertical expertise, strategic thinking, and enterprise intelligence to drive measurable business outcomes.

Who We Are

Power Digital is an AI-Native Growth Firm built at the intersection of world-class talent and proprietary technology. We help leading and emerging brands grow by combining deep vertical expertise, strategic thinking, and enterprise intelligence to drive measurable business outcomes.

For more than a decade, we have built our business around one belief: the best technology makes great people better. Our teams of strategists, creatives, analysts, and technologists use Omega, our AI operating system, to surface opportunities faster, investigate what is driving performance, and execute approved work with greater speed and precision. Behind Omega is Iris, our proprietary intelligence layer, built on years of real performance data, strategic frameworks, testing, and learnings from across our client portfolio. AI expands the capacity of our people to think, create, solve harder problems, and make better decisions. Human judgment, creativity, and accountability remain central to how we work.

As a people-first firm, we value diversity in backgrounds and experiences. We strongly believe our people and culture are key to our success. We partner closely with our clients as an extension of their teams, working across strategy, execution, and measurement to identify what is truly blocking growth and determine what to do next. Our culture is built on people who are curious, ambitious, accountable, and committed to delivering meaningful results for our clients and for one another.

At Power Digital, we believe the future belongs to teams that combine the best talent with the best technology. We are building that future today.

• Proficiency in spoken and written English at an advanced level is required for this role.
  
  

A Day In The Life

The Senior Integrated Content Strategist, B2B owns the integrated content strategy for a portfolio of complex B2B accounts and sets the strategic direction and execution of deliverables. This role operates across the full integrated content ecosystem: thought leadership, sales enablement, lead magnets, whitepapers, research reports, one-sheeters, brochures, infographics, brand strategy, verbal identity, and messaging playbooks — all engineered to move a considered, multi-stakeholder buyer through a long B2B sales cycle. Senior Strategists build and defend content roadmaps directly with C-level stakeholders, translating pipeline and revenue goals into a clear content thesis that internal teams and client executives can rally behind. This is a strategist who thinks in systems: mapping content audits to the buyer journey, running audience research and stakeholder interviews to surface what actually moves a B2B deal forward, and adapting the roadmap as account performance and market signals shift. They bring product-level thinking to the content offering itself; proposing new formats and approaches before clients ask. They will also mentor and uplevel the strategists and writers who support their accounts. They are equally fluent identifying the single biggest content opportunity in a client's funnel and articulating why it matters in a room full of VPs and CMOs.

Key Responsibilities

• Own end-to-end integrated content strategy and execution across thought leadership articles, sales enablement materials, lead magnets, whitepapers, research reports, one-sheeters, brochures, infographics, brand strategy, verbal identity, and messaging playbooks for a portfolio of B2B accounts
• Lead content audits mapped to the B2B buyer journey, using audience research, market analysis, and direct stakeholder and customer interviews to identify where content is and isn't driving pipeline
• Set the strategic direction for each account's content roadmap, aligning every deliverable to client revenue and pipeline goals rather than treating content as a standalone output
• Enhance and optimize business operations through the deployment of AI technologies
• Utilize and leverage Power Digital's nova ecosystem to benefit your department's objectives
• Ensure timely delivery of all Integrated Content workflows, maintaining 100% adherence to Power Digital's processes (Asana, Slack, Pulse)
• Proactively surface strategic insights and business-critical updates to both internal and client teams, positioning yourself as the point of authority on the account's content direction
• Stay ahead of B2B content marketing trends and AI-driven content practices, educating clients on recommended actions and future strategy
• Le