Performance Marketing Manager — Lead Generation

Sunny Bliss Plumbing & Air is a highly rated Miami company serving residential and commercial customers across Miami-Dade and Broward. We handle leak repair, water heaters, drain cleaning, camera inspection, repiping, and the full range of air conditioning repair, maintenance, and installation — emergency dispatch when it's urgent, scheduled work when it isn't. Founded in 1990, 17 vehicles, four locations.

The same owner runs two more companies you'll also market: JMK Property Management (residential property management) and JMK Contractor (general contracting and new construction).

Three brands, three very different buyers: a homeowner whose AC died in August, a landlord deciding who manages their building, and an architect choosing a builder. You'll speak to all three.

We run on EOS/Traction — quarterly Rocks, weekly Level 10 meetings, a scoreboard. Everyone here knows their numbers and reports them every week. That's not pressure, it's clarity. Nobody has to guess whether they're doing a good job.

The role in one sentence

About us

Sunny Bliss Plumbing & Air is a highly rated Miami company serving residential and commercial customers across Miami-Dade and Broward. We handle leak repair, water heaters, drain cleaning, camera inspection, repiping, and the full range of air conditioning repair, maintenance, and installation — emergency dispatch when it's urgent, scheduled work when it isn't. Founded in 1990, 17 vehicles, four locations.

The same owner runs two more companies you'll also market: JMK Property Management (residential property management) and JMK Contractor (general contracting and new construction).

Three brands, three very different buyers: a homeowner whose AC died in August, a landlord deciding who manages their building, and an architect choosing a builder. You'll speak to all three.

We run on EOS/Traction — quarterly Rocks, weekly Level 10 meetings, a scoreboard. Everyone here knows their numbers and reports them every week. That's not pressure, it's clarity. Nobody has to guess whether they're doing a good job.

You own the phone ringing. Every paid lead, every organic call, every form fill across three companies runs through campaigns you build, creative you make, and pages you write — and you're measured on cost per lead and cost per booked job, not on impressions.

Today the owner does all of this himself. He's handing it to you.

What this job is, and what it isn't

You will be our only marketing person. You'll report to our Operations Manager, but there is no marketing team above you and none below you — nobody is going to hand you a plan or assign you your week.

You are a marketer who builds and launches — not one who reports on what an agency built. If your last three years were spent in status meetings and slide decks, this will be a difficult transition. If you've been waiting for someone to hand you the budget and get out of your way, this is that job.

What you'll own

Paid social — your center of gravity. Meta campaigns for Sunny Bliss in English and Spanish: prospecting, retargeting, call campaigns, lead forms. You'll build ad sets, manage budgets, rotate creative before fatigue sets in, and read the numbers weekly. Our Spanish campaigns currently produce leads about 3x more efficiently than our English ones. Working out why, and pushing that further, is one of the first real questions you'll answer.

Paid search oversight. Google Ads and Local Services Ads are run by an outside agency spending roughly $40,000 a month. You don't operate those accounts — you hold that agency accountable for them. That means arriving at calls having already pulled the numbers yourself, asking why a conversion costs what it costs, and being comfortable pushing back on a vendor who'd rather send a deck than an answer.

Creative production. You write the copy and you make the images and short video. We shoot real field photos, have a library of professional shots, and use AI tools for concepting and image generation. We don't want one polished ad a month. We want a steady stream of concepts, tested honestly, with the losers killed quickly and without sentiment.

Landing pages and conversion. The ad is half the job. You'll build and test landing pages, offers, and forms, and you'll care as much about what happens after the click as before it.

Tracking and attribution. You own knowing where a lead actually came from — pixels, conversion tracking, call tracking, UTMs, lead source hygiene in our CRM. If our numbers are wrong, that's your problem to find and fix.

SEO, Google Business Profiles, and website content. Four Google Business Profiles across Miami-Dade — categories, photos, services, reviews. Local landing pages, service pages, FAQs, and technical hygiene (redirects,