Programmatic

At Publicis Global Delivery, we are looking for a talented Senior Programmatic Analyst to join our Digital Media team. This role is responsible for executing, monitoring, optimizing, and reporting on programmatic campaigns across multiple digital advertising platforms.

• Manage and optimize programmatic campaigns through DSP platforms such as DV360, The Trade Desk, and other programmatic buying tools.
• Configure campaigns, audiences, targeting strategies, and pacing settings.
• Monitor campaign performance and identify optimization opportunities to improve delivery and results.
• Conduct Quality Assurance (QA) processes to ensure campaign accuracy and minimize errors.
• Analyze campaign performance, troubleshoot delivery issues, and recommend strategic improvements.
• Generate and present performance reports with actionable insights to internal teams and stakeholders.

Qualifications

• Minimum 2 years of experience working in Programmatic Advertising.
• Experience with DSP platforms such as DV360, The Trade Desk, Amazon DSP, or similar.
• Strong understanding of programmatic ecosystem, audience targeting, and campaign optimization.
• Experience analyzing campaign performance metrics and translating data into recommendations.
• Excellent attention to detail and problem-solving skills.
• Advanced English level (B2+ preferred).
• Experience working in digital media agencies or advertising environments.
• Ability to manage multiple campaigns simultaneously.
• Strong analytical and communication skills.
• Experience presenting campaign results and optimization recommendations.