IA Marketing automation/ Growth Specialist and Lead Generation

Hace 3 días

Medellín, Antioquia, Colombia RAM BPO ? Jornada completa $ 60 - $ 120 Por obra

This is not a branding-only marketing role.

At RAM, marketing exists to generate qualified opportunities for sales.

We’re looking for a growth-focused marketer who understands IA, automation, campaigns, and distribution — and who is comfortable owning results.

What You’ll Be Responsible For

  • Designing and executing inbound and outbound lead generation campaigns
  • Creating landing pages, lead magnets, and automated workflows
  • Delivering Qualified Business Leads (QBLs) to the sales team
  • Supporting partner campaigns, outbound initiatives, and events
  • Analyzing performance and optimizing continuously
  • Helping define and justify paid media budgets
  • Optimizing or changing the marketing tech stack when needed

What We’re Looking For

  • Hands-on experience generating B2B leads
  • Strong knowledge in IA
  • Strong understanding of marketing automation and growth marketing
  • Ability to explain clearly what to do, why to do it, and what it costs
  • Data-driven and execution-focused mindset
  • Ownership mentality (you don’t wait to be told what to do)

Key KPI

  • Monthly Qualified Business Leads (QBLs)

At RAM, ideas are welcome — results are mandatory.

If you like building, testing, and scaling, this role is for you.