Social Media Manager

Persona is a recruiting and staffing company that hires exceptional people from 98 countries into full-time, long-term remote roles with the most ambitious companies on earth.

Our clients include Fortune 500 enterprises, fast-growing startups backed by Sequoia, Founders Fund, and Andreessen Horowitz, and high-performing companies of every size in between. We offer roles in project management, operations, finance, design, marketing, customer success, and more. Every hire is for a specific open position: one person, one dedicated client, built to last.

Every offer we make is for an open role with a single client — the kind of role that’s almost impossible to find on your own: industry-leading pay set against your experience and skill, real career growth, and a stable seat at a serious company, working from home, anywhere in the world.

Persona was founded in 2018 by two Stanford graduates on a simple idea: talent is everywhere, but opportunity isn’t. By recruiting globally for specific client roles, we’ve grown into one of the fastest-growing companies in the global staffing industry. Every applicant goes through the same steps, and each one is designed to let you show what you can actually do.

We hire people who care about the craft of their work, take ownership without being asked, and want to build a career rather than just hold a job. If that’s you, and one of our open roles fits, we’d like to meet you.

Role Summary

We are hiring a Social Media Manager with strong skills across social media, design, and art direction. This role is for a creative professional who can develop and manage social content with a distinctive visual point of view and a strong sense of taste. You will help shape a social presence that feels current, creative, and differentiated, with an aesthetic that moves beyond conventional corporate content. This role is open to candidates based in Columbia.

Key Responsibilities

• Manage social media content and the day-to-day execution of the social presence across relevant channels.
• Develop creative concepts and content ideas that reflect a distinctive and recognizable point of view.
• Create social content with strong attention to design, visual quality, and creative execution.
• Apply strong art direction to social assets and campaigns, ensuring visual consistency across content.
• Develop content that feels authentic, contemporary, and more distinctive than traditional corporate social media.
• Translate creative concepts into engaging social formats appropriate for different platforms and audiences.
• Shape and maintain a cohesive visual direction across social media content.
• Review creative work critically and identify opportunities to improve its quality, originality, and effectiveness.
• Stay current with social media trends, formats, visual culture, and emerging creative approaches.
• Manage multiple social and creative priorities while maintaining a high standard of execution.
• Collaborate across social, design, and creative workstreams to bring concepts from idea through final execution.

Required Qualifications

• Strong professional experience in social media management, social content, or a closely related role.
• Strong skills in social media, design, and art direction.
• Demonstrated ability to create or direct high-quality visual social content.
• Strong creative judgment and a clear sense of visual taste.
• Ability to develop social content that feels distinctive rather than overly corporate.
• Strong attention to visual detail, composition, and creative consistency.
• Ability to manage creative work independently and take ownership from concept through execution.
• Comfortable working across both creative direction and hands-on social media execution.
• Must be based in Latin America.
• Fully fluent in English.
• Ability to commit long-term and full-time.

Preferred Qualifications

• Experience working with brands or organizations with a distinctive or unconventional creative identity.
• Experience combining social media management with hands-on design.
• Experience providing art direction for social content or broader creative projects.
• Strong interest in design, art direction, visual culture, and emerging social media trends.
• Comfortable working with social media management, content creation, design, and creative tools, with the ability to learn new platforms and workflows quickly.
• Experience developing creative concepts across multiple social platforms and formats.

Tools & Technologies

• Meta Business Suite, Canva, Adobe Creative Cloud, Figma, CapCut, social media publishing and management platforms, Google Analytics, content collaboration tools, p