HubSpot Marketing Operations Manager

Are you a hands-on HubSpot expert with a track record of architecting scalable RevOps data engines?

We are looking for a HubSpot Marketing Operations Manager to take full ownership of our HubSpot instance, data architecture, and campaign execution. In this role, you will build cold-outbound sending stacks, maintain our Salesforce integration, and design custom attribution models to measure performance across global campaigns and AI pilots. We need a technical builder who thrives on data analysis and brings proven experience navigating international email compliance regimes like CAN-SPAM, CASL, or GDPR. If you are ready to drive our technical marketing engine to the next level.

Schedule:

Responsibilities:

Attribution & Measurement

• Design and implement our company’s marketing attribution model in HubSpot, working within the realities of our CRM lifecycle rather than the textbook version.
• Evaluate first-touch, last-touch, and multi-touch approaches; recommend one and defend the trade-offs.
• Present the methodology and its reporting to marketing, sales, and executive stakeholders, and iterate based on what the business needs to see.
• Build and maintain the dashboards leadership uses to make budget decisions — and be able to dissect and rebuild any dashboard from the underlying data.

Campaign Build & Execution

• Build, QA, launch, and monitor campaigns in HubSpot daily on behalf of the Marketing Manager, Demand Generation: emails, nurtures, workflows, forms, landing pages, lists, and segmentation.
• Operate the regional outbound email lanes and their differing consent regimes.
• Own campaign build quality end to end: deliverability, rendering, tracking, and data hygiene.

Platform Governance & Compliance

• Own the HubSpot instance: architecture, permissions, integrations, data model, naming conventions, and documentation.
• Own compliance operations across CAN-SPAM, CASL, and GDPR/PECR, including consent management, suppression, and auditability.
• Work on the HubSpot–Salesforce boundary: sync health, field mapping, and the lead lifecycle handoff.
• Design and maintain routing and SLA flows for our no-SDR motion, including the chatbot-to-calendar handoff.
• Operate the dedicated cold-outbound sending stack alongside HubSpot — domain and mailbox health, warmup, and bidirectional sync (suppression lists out, activity and replies in) — keeping true cold email off the marketing platform in line with its acceptable-use policy.
• Maintain the data-rights workflow: a documented path to delete or suppress a contact across HubSpot, the outbound sequencer, and enrichment exports.

AI & Pilot Measurement

• Instrument the conversational AI pilot: capture the pre-launch website conversion baseline, define success metrics, and report pilot performance.
• Apply HubSpot's current AI capabilities — such as Breeze, AI-assisted workflows, and predictive scoring — where they demonstrably improve speed or quality.
• Continuously evaluate new HubSpot releases and recommend adoption where warranted.

Must-Have Requirements:

• Deep, hands-on HubSpot expertise — administration, campaign build, reporting, and data model — in a live production instance (Marketing Hub required; HubSpot certifications an asset).
• Demonstrated fluency with HubSpot's current AI and agentic capabilities (for example Breeze, AI-assisted workflows, and predictive scoring), applied in production — this platform evolves monthly, and you keep pace.
• Working knowledge of Salesforce and experience managing a HubSpot–Salesforce integration, with the comfort to design around non-standard CRM structures.
• Proven attribution experience: you have built — not just read — attribution reporting, and you can explain the trade-offs of competing models to non-technical audiences.
• Email compliance experience across at least two of CAN-SPAM, CASL, and GDPR.
• Experience operating or supporting a dedicated cold-email stack — sequencer, secondary sending domains, warmup, deliverability monitoring — and syncing it cleanly with a CRM.
• An analyst's mindset: you dissect dashboards down to the underlying data, rebuild what's broken, and treat measurement accuracy as a matter of professional pride.
• A sense of urgency and a test-and-learn habit: you review the numbers weekly, form hypotheses, and iterate.

• Permanent work from home
• Immediate hiring