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Digital Marketing / Performance Marketing Manager

Pavago | Colombia | apply.workable.com | 15/10/26

Digital Marketing / Performance Marketing Manager – Paid Media & Growth | Remote

Position Type: Full-Time, Remote

Working Hours: U.S. Business Hours

About the Role

At Pavago, one of our clients is hiring a Digital Marketing / Performance Marketing Manager to plan, execute, and optimize performance-driven digital campaigns that generate leads, customers, and measurable revenue.

This is a hands‑on, data-driven role for someone who understands how to turn advertising budgets into business results. You’ll manage paid campaigns, analyze performance, improve conversion efficiency, and continuously test audiences, creatives, messaging, and channels.

You’ll be accountable for metrics such as CPL, CAC, ROAS, conversion rates, and revenue impact — not just clicks and impressions.

What You’ll Own

Paid Media & Campaign Management

• Plan, launch, manage, and optimize digital advertising campaigns
• Manage paid media across platforms such as:
• Google Ads
• Meta Ads
• LinkedIn Ads
• Other relevant performance marketing channels
• Monitor campaign budgets, pacing, and overall performance
• Adjust targeting, bids, budgets, and campaign structures based on results
• Ensure campaigns remain aligned with lead generation and revenue goals

Performance Analysis & Optimization

• Track and analyze key performance metrics, including:
• Cost per Lead (CPL)
• Customer Acquisition Cost (CAC)
• Return on Ad Spend (ROAS)
• Conversion Rate
• Cost per Acquisition (CPA)
• Identify underperforming campaigns and diagnose potential causes
• Make data-driven decisions to improve campaign efficiency
• Continuously optimize campaigns based on performance trends

Audience, Keyword & Market Research

• Conduct audience and customer research to improve targeting
• Perform keyword research for paid search campaigns
• Identify new audience segments and targeting opportunities
• Monitor competitor activity and relevant market trends
• Translate research into actionable campaign opportunities

Creative & Landing Page Collaboration

• Collaborate on campaign messaging, offers, and creative direction
• Work with designers, copywriters, or internal stakeholders on advertising assets
• Support landing page optimization to improve conversion rates
• Provide performance insights that help improve:
• Ad copy
• Creative concepts
• Calls to action
• Offers
• Landing pages

Conversion Tracking & Attribution

• Monitor conversion tracking across campaigns and digital channels
• Work with analytics and tracking tools to understand the customer journey
• Ensure campaign performance is measured accurately
• Analyze attribution and identify which campaigns, channels, and audiences drive results
• Troubleshoot tracking inconsistencies when required

Testing & Growth

• Build structured testing plans across:
• Audiences
• Creat