Performance Marketing Assistant
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This role is with KLG, a global leader in international education. KLG is now owned by Inspirit Capital and continues to deliver world-class educational experiences through its international network of schools and university partners.
Job Description
Positively Languages is seeking a Performance Marketing Assistant to support its international digital marketing operations. This full-time role is ideal for someone analytical, proactive, and eager to learn about paid media and campaign optimization across global markets.
Key Responsibilities
- Support the planning, execution, and optimization of campaigns on Google Ads, Bing Ads, Facebook Ads, retargeting, and other platforms.
- Maintain ad account health, including ad copy creation, keyword research, bid adjustments, targeting, and landing page reviews.
- Manage daily budgets and ensure monthly spend targets are met.
- Prepare regular and ad hoc performance reports.
- Collaborate with team members to identify trends and actionable insights.
- Assist with A/B testing for ads and landing pages.
- Conduct research on best practices and emerging trends.
- Work with Content and Design teams to develop creative assets such as banners, videos, and landing pages.
Qualifications
Education
- Bachelor’s degree in Business, Marketing, or related fields.
- Google Ads certification is a plus.
Skills and Qualities
- Passion for digital marketing and strong analytical skills.
- Excellent attention to detail and a proactive attitude.
- Team-oriented and able to work independently.
- Fluency in written and spoken English; additional languages are an advantage.
- Familiarity with Google Ads, Facebook Ads, Google Analytics, and Data Studio.
- Proficient in Excel, Word, and PowerPoint.
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