Salesforce Data Cloud Specialist.

• 3+ years of experience with Salesforce CRM, Marketing Cloud and/or Data Cloud.
• Strong knowledge of Data Extensions, SQL, AMPscript, and data modeling.
• Experience with ETL processes and integrating data from multiple sources.
• Familiarity with REST/SOAP APIs and Marketing Cloud Connect.
• Understanding of customer journey orchestration and marketing automation.

Preferred:

• Salesforce certifications (e.g., Marketing Cloud Developer, Data Cloud Consultant).
• Experience with CDP platforms, identity resolution, and consent management.
• Knowledge of privacy regulations (GDPR, CCPA) and data compliance practices.

Key Responsibilities:

Salesforce Data Cloud (CDP):

• Design and implement data ingestion pipelines from multiple sources (CRM, web, mobile, offline).
• Configure and manage data models, identity resolution, and calculated insights.
• Ensure data governance, privacy compliance, and data quality across the platform.
• Collaborate with data engineering teams to optimize data flows and transformations.
• Determine future real-time architecture and its impact on SDC SDK/API development, Web and Email Personalization.
• Integrate Social Engagement (LinkedIn) and Advertising (Viant) data into SDC to drive Web and Email Personalization.
• Integrate Webinar and Data Packs external data feeds while leveraging and enhancing Identity Resolutions Rules.
• Maintain and update documentation related to SDC architecture, data dictionary, data lineage and data governance.
• Investigate ingestion of Lakehouse data instead of CRM/MCE connectors from an data quality and credit consumption perspectives.

Salesforce Marketing Cloud:

• Develop and maintain journeys, automations, and personalized campaigns using Journey Builder, Automation Studio, and Email Studio.
• Integrate Marketing Cloud with Data Cloud and other platforms (e.g., CRM, analytics tools)
• Implement Data Extensions, AMPscript, SQL queries, and scripting for dynamic content and segmentation.
• Monitor campaign performance and troubleshoot issues related to deliverability, tracking, and personalization.
• Migrate existing Marketing Cloud segments & data transform into SDC architecture while balancing credit consumption.
• Partner with marketing and analytics teams to define use cases and translate them into technical solutions.
• Support A/B testing, audience segmentation, and real-time personalization strategies.
• Stay current with Salesforce releases and best practices to recommend platform enhancements.