Consultant: B2B/B2C Marketing strengthening and commercial acceleration plan

GENERAL INFORMATION

• Project: CO048 Antioquia BioCompetitiva

• Output: CO048-E2-1

• Duty Station:Copacabana, Antioquia(Colombia)

• Contract Duration: October 2026 – March 2027

• Number of Workdays Estimated (internal purpose only):16 workdays

• Contract Type: Deliverable based

• Consultant Level: L3

• Total Fees: USD 2,300 ($ 143.75 per-day)

PROJECT BACKGROUND

GGGI works in partnership with countries around the world to strengthen their capacity and advance green growth policies and investments that can positively impact the lives of millions of people. The organization collaborates with national governments, multilateral institutions, public agencies, and the private sector to support the development of economies that are robust, resource-efficient, low-carbon, and resilient to climate change.

GGGI implements a diverse portfolio of programs across developing countries. Through these in-country initiatives, complemented by global products and services, the organization delivers results through an integrated approach that combines evidence-based policy planning, technical assistance, and investment facilitation, aligned with national development priorities. GGGI also promotes knowledge generation and management activities that strengthen the theoretical and empirical foundations of green growth, provide practical guidance for policymakers, and help create enabling conditions for both public and private green investments.

In Colombia, GGGI has been working closely with the national government since 2014 to advance green growth policies and investments. The organization has established strategic partnerships with institutions such as the Ministry of Environment and Sustainable Development, the Ministry of Agriculture and Rural Development, the Ministry of Finance and Public Credit, and the National Planning Department (DNP), among others.

Within the framework of the UK PACT (Partnering for Accelerated Climate Transitions) Bio Rural Project (2024–2027), the Global Green Growth Institute (GGGI), the Government of Antioquia, and the Caja de Compensación Familiar de Antioquia – COMFAMA signed a Special Cooperation Agreement to implement the initiative "Antioquia BioCompetitiva." The project seeks to accelerate the scaling of innovative bioeconomy solutions in the Department of Antioquia through two strategic components: (I) promoting knowledge transfer and capacity‑building processes, with a focus on circular bioeconomy and the internationalization of bioproducts; and (II) strengthening productive, technological, and commercial capacities within the department through an integrated value‑chain development approach.

Under the second component, three calls for proposals will be implemented to accelerate the development of the bioeconomy ecosystem while strengthening strategic value chains in the department. These calls include:

1. Bioeconomy acceleration support for microenterprises affiliated with COMFAMA.

2. Investment scaling support for four companies linked to bioeconomy value chains.

3. MAPBIO Antioquia Edition.

Through the Investment scaling support call, four companies were selected to receive specialized acceleration support based on the innovation potential, environmental impact, and market opportunities of their bio‑based products:

• Agroexport Hass S.A.
  • Bioproduct: Residual avocado biomass (seed, pulp, and pomace) for sustainable industrial uses.
  • Sector: Agricultural
  • Product Category: Functional Ingredients
  • Location: Guarne
• AGROINSUMOS VILLACLARA S.A.S
  • Bioproduct: Agricultural bio‑inputs and sustainable solutions for the agricultural sector.
  • Sector: Agricultural
  • Product Category: Agricultural bio‑inputs
  • Location: Entrerríos
• Agrovizcaya - AGROCULTURA
  • Bioproduct: Bio‑factory oriented toward circular bioeconomy and ecological restoration.
  • Sector: Agricultural
  • Product Category: Agricultural bio‑inputs
  • Location: Fredonia
• Asoprosaycu - Asociación de productores de sacha inchi.
  • Bioproduct: Transformation and commercialization of cocoa and sacha inchi.
  • Sector: Functional Foods
  • Product Category: Planting and transformation of sacha inchi and cocoa
  • Location: Chigorodó
• Conservas de La Región ZOMAC S.A.
  • Bioproduct: Production and commercialization of agricultural products and coconut derivatives.
  • Sector: Functional Foods
  • Product Category: Natural food ingredients
  • Location: Apartadó
• Industrias Alimenticias Gosén SAS
  • Bioproduct: Natural ingredients for