Paid Ads Strategist

Tier3 Media is a digital marketing agency exclusively serving 100+ medical spas across the United States. We are not just an agency, we are growth partners who deeply understand the aesthetics industry and how marketing actually drives booked treatments and real revenue for clinics.

We Don’t Need a Media Buyer. We Need a Marketer.

If you think your job ends when someone clicks an ad, this role is not for you. We are looking for someone obsessed with the entire customer journey: Ad → Landing Page → Email/SMS → Booking → Treatment. We don’t celebrate leads. We celebrate patients walking through the door.

The Role

We are looking for a full-stack paid media strategist who is highly skilled in Meta and Google Ads, but also understands how every piece of the funnel connects.

In this role, you will:

• Write high-converting ad copy
• Analyze performance across the entire marketing journey
• Present strategy and insights on client calls

You will manage paid advertising for 30–40 medical spa clients, driving strategy and performance for your portfolio with the support of an Account Manager.

What You’ll Do

• Run weekly internal performance meetings
• Decide when to scale, pivot, or pause campaigns
• Identify opportunities to improve performance and revenue

Execute Campaigns

• Build and optimize Meta and Google Ads campaigns daily
• Write compelling ad copy that converts
• Test creative angles, audiences, offers, and landing pages
• Optimize campaigns for bookings and treatment rates, not just leads

Think Full Funnel

• Identify and fix landing pages that aren’t converting
• Design email and SMS follow-up sequences that drive bookings
• Understand consumer psychology (ex: what drives someone to book their first Botox treatment?)
• Connect ad performance to actual clinic revenue
• Work closely with designers on creative concepts and angles
• Partner with the Account Manager on client strategy
• Join client calls when strategic input is needed
• Identify upsell opportunities across accounts

You’re the Right Person If You

✅ Are an expert in Meta Ads and strong in Google Ads (3+ years of experience with proven results)

✅ Can write high-converting ad and landing page copy

✅ Understand full-funnel marketing, not just traffic generation

✅ Are comfortable explaining strategy on client calls

✅ Can lead meetings with insights and clear POV, not just data

✅ Collaborate well with designers and think like a creative director

✅ Constantly study competitors and test new strategies

✅ Care about real business outcomes (bookings) rather than vanity metrics

Bonus Points

• Experience in medical aesthetics marketing
• Familiarity with GoHighLevel

What We’re NOT Looking For

❌ Media buyers who optimize campaigns in isolation

❌ Order-takers waiting to be told what to do

❌ People who believe “more leads = success”

❌ Specialists who can’t see the bigger business picture

What We Offer

• Ownership over your own portfolio of clients