Head of Brand

Hace 2 días

Bogotá, Bogotá, Distrito Capital, Colombia Jobtailor Jornada completa $ 120 - $ 210 Por obra
  • Own Clara's brand identity end to end, including visual system, voice and tone, and brand narrative
  • Build and lead a brand team of designers, writers, motion, and production talent
  • Recruit exceptional creative professionals and create conditions for high-quality work
  • Design and ship AI-powered brand production workflows, templates, prompt libraries, generative image workflows, copy scaffolding, and automated asset resizing
  • Prototype and validate brand assets and systems rapidly, scaling effective solutions
  • Establish intake, briefing, review, and approval processes for brand work
  • Lead concept development, art direction, and hands-on craft for launches, campaigns, major events, and other high-stakes brand moments
  • Partner with Product Marketing, Growth, and Sales across customer touchpoints
  • Partner with People and Recruiting on employer brand
  • Establish metrics and feedback loops for awareness, perception, consistency, and business impact
  • Report to the Head of Design and partner with Product, Marketing, and Clara's founders

Requirements

  • 8+ years in brand, creative, or design leadership
  • Experience building or scaling a brand function at a high-growth company, agency, or in-house creative team
  • Portfolio of brand work led end-to-end, including identity systems, rebrands, or campaigns that measurably shaped company perception
  • Track record of hiring, developing, and leading high-performing creative teams
  • Experience building scalable creative processes
  • Hands-on experience using AI in creative production, including shipped generative-tool workflows
  • Excellent craft across visual identity, typography, voice, and motion
  • Ability to partner with Marketing, Product, Sales, People, and executive leadership
  • Strong written and verbal communication in English
  • Nice to have: fintech, B2B SaaS, or trust-driven-category experience
  • Nice to have: fluency in Spanish and/or Portuguese
  • Nice to have: experience working directly with founders or C-level executives
  • Nice to have: startup or small-team experience with end-to-end ownership

Core Competencies

Demonstrates expertise in brand identity development, creative team leadership, and scalable creative processes, with a strong focus on AI-powered production workflows and measurable brand impact.

Highest-signal resume keywords

  • Brand Identity Development
  • Creative Team Leadership
  • AI-Powered Production Workflows
  • Scalable Creative Processes
  • Cross-Functional Collaboration

Hard Skills

  • Visual Identity
  • Typography
  • Voice and Tone
  • Motion Design
  • Generative Image Workflows
  • Copy Scaffolding
  • Automated Asset Resizing
  • Concept Development
  • Art Direction
  • Brand Campaigns

Soft Skills

  • Strong Written Communication
  • Strong Verbal Communication

Industry Keywords

  • Fintech
  • B2B SaaS
  • Trust-Driven Category
  • Startup Experience
  • Small-Team Experience