Senior, Product Owner

Company Description

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Overview

How You’ll Make an Impact

Epsilon LATAM’s Revenue Growth organization is the company’s central monetization engine, connecting commercial strategy with technology and data capabilities to enable sustained growth across highly competitive markets. The team develops proprietary platforms for Programmatic DOOH (pDOOH), Performance Media, Reporting & Analytics, and Media Planning, with direct impact on revenue generation and competitive differentiation across Latin America.

As Senior Product Owner, you will serve as the strategic link between commercial, engineering, data, operations, and executive leadership teams. You will own the full product lifecycle—from vision and roadmap through adoption and impact measurement—transforming business opportunities into scalable initiatives that create tangible value for clients, publishers, and Epsilon’s internal operations across Mexico, Brazil, Argentina, Colombia, Chile, Miami, and other expanding markets.

Responsibilities

What You’ll Do

Strategy & Roadmap

• Define and manage short-, medium-, and long-term roadmaps for pDOOH, Performance Media, Reporting & Analytics, and Media Planning platforms, aligning investments with commercial growth objectives.
• Translate opportunities and insights from clients, publishers, and internal stakeholders into strategic, scalable product initiatives.
• Identify AdTech and MarTech trends and anticipate platform evolutions that position Epsilon LATAM as a regional leader in digital media.
• Articulate product vision to executive leadership, commercial teams, and strategic partners with clarity and outcome orientation.

Backlog Management & Requirements

• Create and prioritize user stories and acceptance criteria with a focus on business value, customer impact, technical feasibility, and operational urgency.
• Maintain and evolve the product backlog, ensuring transparency, alignment, and traceability between commercial priorities and the engineering plan.
• Partner with engineering teams to deliver high-quality releases in large-scale, real-time data processing environments.
• Establish and oversee quality standards for platforms with high-availability and reliability requirements.

Data, Privacy & Governance

• Embed privacy-by-design principles into product decisions and ensure compliance with identity standards and applicable regulations in each market.
• Collaborate with data, legal, and compliance teams to implement robust governance frameworks across multiple markets.
• Oversee the integration and evolution of audience identity solutions, including Epsilon ID and Lotame, ensuring accuracy, privacy, and operational scalability.
• Drive data-quality and governance initiatives for platforms operating with high-volume, real-time data flows.

Cross-Functional Leadership

• Act as the strategic bridge between business, engineering, data, operations, and leadership teams, ensuring alignment and fluent execution.
• Convert operational friction points and unresolved needs from Sales, Client Services, and Support into product opportunities and new platform capabilities.
• Manage expectations and priorities across multiple stakeholders in complex environments while fostering ownership, accountability, and continuous improvement.

Qualifications

What You Bring

• Experience with DOOH and/or pDOOH platforms and knowledge of DSPs, SSPs, Ad Exchanges, and Trading Desks.
• Familiarity with CDPs, DMPs, Customer Data Platforms, Identity Resolution, Clean Rooms, and Data Collaboration Platforms.
• Experience operating across multiple LATAM countries with sensitivity to regional market diversity.
• Understanding of media planning, programmatic buying, performance media, and revenue enablement.
• Strong strategic communication, executive presence, negotiation, critical thinking, customer-centricity, ownership, adaptability, and continuous learning.

Who You Are

You combine strategic product leadership, strong technical understanding, and executive communication skills. We are looking for someone with:

• Strategic product leadership: 5–7+ years of Product Ownership or Product Management experience in technology, digital media, data, or AdTech/MarTech platform environments.
• Agile execution: Proficiency in Scrum, Kanban, or SAFe, with proven experience leading sprints, ceremonies, and cross-functional teams.
• Prioritization discipline: Expertise in backlog prioritization and requirements definition using business value, technical effort, customer impact, and strategic urgency.<