Intelligence & Analytics Analyst
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Job Description
En dentsu estamos en búsqueda de un Intelligence & Analytics AnalystAplica para las ciudades de Medellín y Bogotá.Propósito:Analizar información sobre el consumidor, el mercado y el entorno competitivo para identificar insights que apoyen la estrategia de medios y la toma de decisiones, a través de actividades como recopilar, organizar, analizar y sintetizar información relevante, con curiosidad, atención al detalle, pensamiento analítico.Principales
responsabilidades:
* Analizar información sobre el consumidor, sus comportamientos, motivaciones, barreras y consumo de medios, contribuyendo a la construcción de perfiles de audiencia e identificación de hallazgos relevantes.
* Monitorear y analizar tendencias de categoría, movimientos competitivos e inversión publicitaria a partir de fuentes sindicadas y secundarias, identificando señales relevantes del mercado y del comportamiento del consumidor.
* Organizar y sintetizar información para elaborar análisis y narrativas claras que respondan a preguntas concretas de negocio, utilizando evidencia y datos relevantes.
* Apoyar la interpretación de resultados de estudios ad-hoc, tanto cuantitativos como cualitativos, identificando principales hallazgos e insights y contribuyendo a su comunicación.
* Utilizar y consultar herramientas de análisis de inversión publicitaria y fuentes sindicadas, como TGI y GWI, así como plataformas de social listening, para recopilar y analizar información relevante.
* Apoyar en la elaboración de reportes y visualizaciones mediante herramientas como Power BI, Tableau o Looker Studio.
Perfil requerido:
* Carrera: Profesional en Mercadeo, Publicidad, Psicología, Economía, Sociología o Administración de Empresas.
*
Experiencia:
1
- 2 años de experiencia en investigación de mercados, analytics, inteligencia de negocio, estrategia o áreas relacionadas.
* Manejo intermedio de Excel. #LI-AN1
Location:
MedellínBrand:IsobarTime Type:全职Contract Type:永久
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