WW SMB Digital Programs Manager

hace 3 semanas

Bogotá, Bogotá D.E., Colombia Hewlett Packard Enterprise A tiempo completo

Job Title: WW SMB Digital Programs Manager

This role has been designed as 'Onsite' with an expectation that you will primarily work from an HPE office.

Who We Are:

Hewlett Packard Enterprise is the global edge-to-cloud company advancing the way people live and work. We help companies connect, protect, analyze, and act on their data and applications wherever they live, from edge to cloud, so they can turn insights into outcomes at the speed required to thrive in today's complex world. Our culture thrives on finding new and better ways to accelerate what's next. We know diverse backgrounds are valued and succeed here. We have the flexibility to manage our work and personal needs. We make bold moves, together, and are a force for good. If you are looking to stretch and grow your career our culture will embrace you. Open up opportunities with HPE.

Job Description:

The WW SMB Digital Program Manager will translate the Smart Choice global business strategy into impactful content and campaigns to be executed on digital channels, including social channels. This role supports regional teams in driving new business and expanding existing business within the SMB segment on a global scale. The focus will be on end-user marketing to generate demand through our channel partners.
This role requires a blend of strategic thinking, creativity, and excellent communication skills.

We are looking for a dynamic and creative marketeer with experience in social media, content creation, and campaigns to join our WW SMB marketing team as the Smart Choice Demand Programs manager. The ideal candidate will strategize, develop, and execute our global social media initiatives to align with our sales and partner objectives. This role will manage our online presence, engage with key partners to amplify brand awareness, and develop SMB campaigns to enhance our partners' awareness and demand generation efforts.

The ideal candidate will be a hands-on team player passionate about digital programs from ideation to execution, content creation, and activation. A gifted storyteller, the candidate will craft compelling narratives from diverse ideas and will collaborate with multiple functions to deliver a globally aligned plan within the small and mighty SMB team. The candidate will also define and execute the social media marketing plan and work with the regions to grow Engage & Grow recognition and perception.

Desire to work on a small, tightly knit team that works and pivots quickly, willingness to try new ideas, comfort with ambiguity, and willingness to take calculated risks is essential.

Responsibilities:

  • Strategize, develop, and execute global social media initiatives aligned with sales and partner objectives.
  • Manage online presence and engage with key stakeholders to boost brand awareness and engagement.
  • Develop and execute SMB campaigns to enhance partner awareness and demand generation around Smart Choice.
  • Collaborate with regional teams to deliver a globally aligned plan within the SMB team.
  • Create and curate engaging content for social media and campaigns.
  • Analyze data to drive continual improvement in marketing efforts.
  • Embrace a hands-on approach to all aspects of digital programs, from ideation to activation.
  • Occasionally support as a field marketer if needed in geo.

Qualifications:

  • 5 – 10 years marketing experience.
  • Advanced English Level.
  • Experience developing and executing digital campaigns on a global scale.
  • Strong writing, copywriting, and editing skills.
  • A storyteller with a genuine interest in edge to cloud technologies like Wi-Fi network, compute, and storage.
  • Excellent organizational and time management skills, with the ability to be flexible, manage multiple tasks and meet deadlines.
  • Strong interpersonal skills and the ability to work effectively in a collaborative team environment.
  • Deep understanding of the customer journey and supporting marketing tactics, including digital, social, direct, and the science of measurement.
  • Great collaborator, communicator, and motivator.
  • Knowledge in Compute and Storage is a plus.
  • Passionate about working in a small, agile team that adapts quickly.
  • Open to trying new ideas, comfortable with ambiguity, and willing to take calculated risks.
  • If you are a creative and strategic thinker passionate about social media and influencer marketing, we would love to hear from you

Additional Skills:

  • Accountability
  • Action Planning
  • Active Learning
  • Active Listening
  • Business Planning
  • Coaching
  • Commercial Acumen
  • Creativity
  • Critical Thinking
  • Customer Insights
  • Data Analysis Management
  • Design Thinking
  • Empathy
  • Growth Mindset

What We Can Offer You:

Health & Wellbeing: We strive to provide our team members and their loved ones with a comprehensive suite of benefits that supports their physical, financial and emotional wellbeing.

Personal & Professional Development: We also invest in your career because the better you are, the better we all are. We have specific programs catered to helping you reach any career goals you have — whether you want to become a knowledge expert in your field or apply your skills to another division.

Diversity, Inclusion & Belonging: We are unconditionally inclusive in the way we work and celebrate individual uniqueness. We know diverse backgrounds are valued and succeed here. We have the flexibility to manage our work and personal needs. We make bold moves, together, and are a force for good.

Job: Marketing

Job Level: Expert

HPE is an Equal Employment Opportunity/ Veterans/Disabled/LGBT and Affirmative Action employer. We are committed to diversity and building a team that represents a variety of backgrounds, perspectives, and skills. We do not discriminate and all decisions we make are made on the basis of qualifications, merit, and business need. Our goal is to be one global diverse team that is representative of our customers, in an inclusive environment where we can continue to innovate and grow together.

Hewlett Packard Enterprise is EEO F/M/Protected Veteran/ Individual with Disabilities.

HPE will comply with all applicable laws related to employer use of arrest and conviction records, including laws requiring employers to consider for employment qualified applicants with criminal histories.

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