Global Digital Marketing Lead

hace 2 semanas

Bogotá, Bogotá D.E., Colombia Zebra Technologies A tiempo completo

Remote Work:
Yes

Overview:


At Zebra, we extend the edge of possibility by shaping the future of work on the front line—reinventing how businesses run and moving society forward.


We are a community of changemakers, innovators and doers who come together to deliver a performance edge to the front line of business.

We develop new technologies and create new solutions with partners to help organizations act with greater visibility, connectivity, and intelligence—delivering better experiences for workers and those they serve.


Being a part of Zebra means being seen, heard, valued, and respected as you define your path to a fulfilling career.

Here, you'll have opportunities to learn and lead at a leading company, and you can channel your skills towards causes that you and the Zebra community care about, locally, and globally.

Together, we've only begun to define the edge of what's possible—for our people, our customers, and the world.

Responsibilities:

  • Strategy articulation: Work to implement strategic initiatives to enhance digital marketing capabilities, aligning both the business requirements and agency delivery.
  • Best practice: Establish and maintain best practices for various digital marketing channels but predominantly paid search and paid social.
  • Knowledge sharing: Facilitate knowledge sharing sessions, workshops, and training programs to educate team members on trends across regions, new capabilities and increase collaboration.
  • Performance analysis: Monitor and analyze digital marketing performance metrics, identify areas for improvement, and challenge the agency in order to generate an action plan for improvement. Budget oversight and management included.
  • Stability: In future perhaps, this could be innovation and keeping up to date with industry, but for 2024 the goal needs to be consistency of strategy and approach to delivering the digital marketing activities required.
  • Advocacy: Communicate effectively with internal stakeholders, senior management, and external partners to offer clarity on the Center of Excellence and what digital marketing initiatives are delivering for the business.
  • Technical proficiency in paid search and social platform algorithms, creative optimization levers and broader understanding of industry trends. (e.g. Google Ad Manager, Microsoft Advertising, Meta Ads Manager, LinkedIn Campaign Manager, Demandbase)
  • Experience implementing a full funnel testing strategy focused on improving conversion throughout the buyer journey
  • Experience using attribution modeling

Qualifications:

  • BA/BS degree in applicable field.
-
10+ years marketing experience:


  • 5+ years experience working in (or with) a media agency:
-
5+ years leadership/management experience with a track record of managing and coaching teams:

  • 12+ years marketing experience including 5+ years people/team management
  • Strong partnering internal and external leadership
  • Exposure to Budget Management, Agency management, Project management, resource planning, and Event management
  • Drive results and execution
  • Effective delegation to appropriate specialists
  • Strong partnership with sales
  • Calm under pressure
  • Accountable for results, transparent with peers & staff
  • MAP, DAM, CRM
  • Inquiry management & lead routing systems


 Digital marketing
  • SEO, SEM, Social, Display, Tagging
  • Basic understanding of portfolio for effective events execution
  • Ability to thrive in matrixed organization environment

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