Influencer Marketing Analyst

hace 3 semanas

Bogotá, Bogotá D.E., Colombia Insense A tiempo completo

Insense, a Meta and TikTok partner, is an all-in-one platform for UGC production, influencer collaborations, and affiliate campaigns. With a network of 68,500+ vetted creators across 35+ countries, primarily in the U.S., our platform streamlines how brands connect with creators to produce content, run influencer activations, and drive performance marketing. 2,000+ mid-sized brands trust Insense to power their influencer strategies.
We are inviting you to join us on this exciting journey

Hey there

We are looking for an Influencer Marketing Analyst who is passionate about digital trends and content creators relations.

This role is full-time and fully remote. You're expected to cover 8 hours and be available every working day between 9 am and 6 pm EST. We recruit globally; please select worldwide as location if you can't find yours.

Who we are looking for

Required:

  • This position is open for anyone around the globe.
  • Overall working experience of 2+ years (creators/influencer marketing background preferred).
  • Speaks English with full professional proficiency.
  • Advanced Excel (Strong analytical skills).
  • Excellent written, verbal, and professional communication skills.
  • Experience working with marketing and social media platforms (Instagram and TikTok).
  • Experience working in a startup is a plus.
  • Understanding of social media metrics to identify the best influencer.
  • Understanding what a "brand" and "campaign" are and ability to identify the best fit creative talent.
  • Up-to-date with the latest trends and best practices in social media and influencer marketing.
  • Superior attention-to-detail, multi-tasking, and time management skills.

Responsibilities

Campaign Management

  • Understand the brand's goals and needs for influencer marketing campaigns in order to invite suitable creators.
  • Manage campaigns within your verticals to ensure each campaign reaches the onboarding goal (within the area of responsibility defined by a set of clients or specific campaigns).
  • Monitor the quality of the campaign's onboarding stage (creators applying and creators getting hired).
  • Browse the internal marketplace to find and invite creators that match campaign criteria and brand affinity.
  • Email creators as a way of invitation to the campaign to achieve the onboarding goal once needed.
  • Shortlist promising creators that could be a perfect match for a campaign and a brand (if there is a request from the client side).
  • Constantly communicate with the Customer Success Team to provide as well as collect feedback about the campaigns' behavior.
  • Track overall campaigns performance, identify problematic areas, and implement corrective actions.

Creators Growth

  • Monitor the number of active creators on the platform within your verticals.
  • Proactively work with the Creator Acquisition team:
  • Support in identifying structural gaps in creator supply on the marketplace for specific campaigns or general demand.
  • Provide feedback on the profile of UGC creators and influencers coming to the platform.
  • Identify missing creator data that could make the matching process more effective.
  • Contribute to team brainstorms, generate insights about the overall efficiency of the processes, and propose your improvement ideas.

What we offer

  • Forever remote role.
  • Work from anywhere role.
  • Salary in USD commensurate with your experience and location.
  • + 15 days off + US holidays.
  • International exposure to global clients and employees in AMER + EMEA.
  • Opportunities for career growth.
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