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Manager, Paid Social

hace 1 mes

Colombia Just Global A tiempo completo

Just Global:

At Just Global we live and breathe B2B and believe in igniting B2B relationships. Our independent, global team actively engages with clients to put our deep technical knowledge and unique perspectives of markets and buying processes to work. We maximize insights, we spark creativity, and we leverage technology to inspire brand loyalty and drive reoccurring revenue. We are the heart of B2B.

What you are accountable for:

The Manager, Paid Social is accountable for managing paid social strategy, optimization and execution across all in-house platforms and works to ensure the highest level of quality work, strategic thinking, and collaboration with both internal and external partners for a select group of accounts. Working in close collaboration with media and paid social leads, this role manages all aspects of the campaign life cycle as it pertains to paid social including ownership of the day-to-day across active campaigns. In addition, the Manager, Paid Social will support agency education on the capabilities within these platforms through ongoing meeting facilitation, note taking, and POV creation. With the speed of evolution within paid social marketing, it is vital to have a passion for learning and a desire to continually push the boundaries of what is perceived as status quo.

What you are responsible for:

Internal

  • Holistic ownership of client accounts, including strategy, planning, budgeting, and reporting
  • Provide strategic and executional support to team members on a variety of clients with different complexities and backgrounds
  • Troubleshoot issues/concerns and work with online partners to resolve as needed
  • Proactively communicate with client and internal teams; prepare call agendas, and follow up with call recaps
  • Organize campaign materials and set up ads in Facebook, Instagram, LinkedIn, Twitter, and Pinterest or others, as applicable
  • Set up and organize tracking links for social campaigns
  • Perform in-platform maintenance and optimizations
  • Own regular budget pacing and monitoring for live campaigns to ensure accurate spend delivery, along with any recommendations on strategic test opportunities
  • Produce and analyze weekly, monthly, and quarterly campaign reports measuring performance and effectiveness of social campaigns
  • Maintain quality control while ensuring projects and campaigns are executed completely, correctly, accurately, and efficiently for clients
  • Ensure tactics and vendors utilized are GDPR compliant and ensure all internal processes and procedures are followed, including those specific to certain clients based on their own contractual agreements
  • Exhibit the ability to anticipate and solve problems

Customers

  • Ability to support onboarding of new clients in close collaboration with all internal teams throughout the onboarding process
  • Translate marketing goals and brand positioning into viable media communication strategies and ideas across paid social landscape
  • Drive high-value customers to interact with our clients' products and services
  • Discover and deliver new and innovative solutions to executing paid social campaigns based on specific client business issues and challenges
  • Work closely with account and media leads to ensure strong senior client relationships on select group of accounts

Market Knowledge

  • Keep pace with social media industry trends and developments
  • Core understanding and knowledge across digital media landscape and where paid social intersects
  • Participate and contribute to agency thought leadership initiative, as applicable

Management Responsibilities

  • Manage vendor relationships and cultivate partnerships that will facilitate account growth and performance
  • Ensure process and activation best practices are used across paid social team
  • Mentor Coordinator and Associate level team members regarding paid social best practices and internal processes
  • Support internal training and development initiatives specific to social media best practices and internal processes

What you'll bring (knowledge, skills, and/or experience):

Knowledge

  • Agency knowledge
  • B2B Marketing – Client Knowledge
  • B2B Marketing – Industry
  • B2B Marketing – Media Activation
  • B2B Marketing – Media Planning
  • B2B Marketing – Vendor landscape

Skills

  • Active listening
  • Ad platforms: LinkedIn, Meta, Twitter
  • Analytics platforms: Google Analytics, Adobe Analytics
  • Challenge mediocrity
  • Commercially astute
  • Eye for detail
  • Organized
  • Other platforms: Asana, Basis, Nexelus
  • People management
  • Presentation skills
  • Prioritizing
  • Problem-solving
  • Solutions oriented
  • Stakeholder management
  • Storytelling
  • Upwards management

Experience

  • 3+ years experience in a digital marketing environment, agency and/or client experience
  • 3+ years experience with paid social platforms

Compensation Philosophy:

At Just Global, you will have the flexibility to work and live from anywhere in your home country, as long as it works for your client(s), your team, and you. This flexible working policy aims to attract and retain individuals who have a focus on performance, an aptitude towards learning, and a desire to live by our agency's behaviors and values. Our compensation philosophy is commensurate with the type of teammates we are seeking to join us.

As a fair, equitable, and open company, we have established compensation ranges that are visible and transparent. We use various market and data-driven salary sources to determine a salary range for each role. Your salary is based upon the skills and experience you bring along with the salary range established for your role. The goal is to ensure that Just Global teammates have salaries that are highly competitive, regardless of where they live.

In addition to your base salary and our flexible working policy, you will enjoy market-leading employment benefits that support you as whole human being. You will also have the opportunity to participate in a discretionary non-contractual profit share, which is based on company performance, because when we succeed as a company, we all get to share in that success.

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