Shopper & Customer Marketing Coordinator

hace 4 semanas


Bogotá, Colombia Beiersdorf A tiempo completo
Your Tasks

Diseño de Estrategia de canales y Desarrollo de Planes de Canales

  • Liderar y administrar el plan para su canal, asegurando una ejecución e implementación impecables para lograr objetivos comerciales.
  • Desarrollar planes comerciales personalizados para sus canales/clientes específicos que garanticen que todos las estrategia y planes de marca se reflejen en el punto de venta.
  • Ser un socio estratégico para el equipo de KAMs y buscar trabajo colaborativo y efectivo.
  • Análisis de los principales KPI para apoyar las iniciativas del canal y garantizar que todas las decisiones impulsen el crecimiento esperado.
  • Es el responsable del presupuesto del canal y su administración eficiente.

Ejecución Iniciativas de Categoría:

  • Liderar iniciativas de la categoría mediante la planeación – desarrollo -e ejecución de todos el proceso de camino a la compra.
  • Administrar agencias y proveedores para diseñar y entregar materiales de punto de venta.
  • Definir la inversión requerida y el retorno de la inversión resultante en cada iniciativa.

Otros:

  • Contacto y negociación con agencias de POS
  • Creación de Planes con áreas de mkt/ trade mkt de las cuentas
  • Postmortem análisis para canal-Guidelines de Ejecución Anaquel, 2da Exhibición
Your Profile

Requisitos

  • Profesional en Administración, Ingeniería Industrial, Mercadeo.
  • Experiencia de 3 años Trade marketing, Customer Marketing, Marketing
  • Nivel de inglés avanzado

Habilidades

  • Pensamiento Estratégico
  • Disciplina Operativa
  • Capacidad de priorizar y entregar bajo presión
  • Fortalecimiento de las relaciones y habilidades de negociación, comunicación verbal.
  • Alto nivel de capacidades analíticas (perspicacia financiera § Data tools (MS office – Power BI – Nielsen – IMS – Dunhumby

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